Odarama, the next-generation meeting and event marketplace, has secured investment from local and international investors, including Ali Sabancı and Dubai-based Casta Group, at a valuation of 4 million USD to accelerate its growth journey.
Son 20 ayda 4,5 kat büyüyen Odarama; 120’den fazla kurumsal marka, on binlerce katılımcı ve %96 NPS skoruyla hızlı ve istikrarlı büyümesini sürdürdü. Platform, komisyonsuz, şeffaf ve tamamen dijital yapısıyla toplantı ve etkinlik pazarında fark yaratıyor.
Technology and Artificial Intelligence are at the Forefront of Investment
A significant portion of the investment received;
AI-powered demand-space matching
• The transformation of the marketplace into an experiential ecosystem,
• It will be used for digital infrastructure investments that make users' lives easier.
First International Expansion: United Arab Emirates
One of the strategic focuses of the investment is the United Arab Emirates market, where Odarama will make its first international expansion. The strong tourism infrastructure, developed MICE ecosystem, and significant international corporate presence make the United Arab Emirates a natural growth hub for Odarama.
Odarama aims for a quick market entry and low operational cost advantage thanks to its predominantly online and commission-free marketplace model.
Emre Demir summarizes the strategy with the following words:
“Our digital, transparent, and experience-oriented business model can adapt very quickly to different geographies. We aim for scalable and sustainable growth in the Middle East, starting with our Dubai office.”
Green and New Generation Global Vision
Odarama will bring its sustainability approach, which prioritizes the utilization of existing and underutilized spaces over the construction of new ones, to international markets. Carbon footprint calculation and carbon offsetting solutions will be a significant part of the platform's global growth strategy. With the investment it has received, Odarama aims to create a new digital standard in the meeting and event industry that goes beyond simply finding venues; it aims to establish a data-driven, environmentally friendly, youthful, dynamic, and globally scalable new digital standard.
